Surgiva loves Mart

The Lunelli Group’s mineral water and the Museum of Modern and Contemporary Art of Trento and Rovereto, two representative entities of Trentino for which taste is a common denominator, have begun a partnership aimed at encouraging beauty and promoting their region.
Their first joint activity was a hands-on workshop for young photographers.

S-COLLECTIVE

Over 200 photographs were taken by the fifteen people taking part who – having been selected from the eighty-five candidates that applied through an open call – worked on the common themes of water, transparency and glass under the tutorship of Luca Andreoni, photographer and teacher of consolidated experience; these concepts are shared by the identity of Surgiva and the architecture of MART.

During the workshop, the young photographers were suggested taking their cue from two important periods in the history of American photography. The day at MART focused on the architectural aspects of the museum and had Street Photography as its reference. The day spent in the mountains was inspired by the Straight Photography of the end of the 19th and the beginning of the 20th century and had as scenery some of the most spectacular waterfalls in the Adamello Brenta Nature Park. Just inside this uncontaminated area Surgiva gushes out, with which there is a consolidated collaboration.

From a creative point of view, the participants acted both in a collective manner (during the seminar), as if they were taking pictures using the eyes of a single photographer, and in an individual one during the post-production phase, in order to create a double perspective in their finished works. Hence the name S-Collective, which recalls the S of Surgiva.

The result was the production by each photographer of two sequential albums, each dedicated to one of the days of the workshop. The cover, in black and white, represents the synthesis of their activity “on site”, whereas the contents of the slideshow include the images re-elaborated during the post-production phase.